Every business whether it is small or big, needs some kinds of internet exposure. If you own a website, it is hugely important that your site is ranking high in organic search results. The main purpose of your website is to attract people so that they can engage with you and ultimately so you can make a profitable sale. Initially, your site is your voice on the world wide web. The internet is a big place and websites can be visible anywhere on the web. You may be asking yourself the question, do I need to invest in SEO?, and would it benefit my business? If you have these questions, then you have come to the right place. As experts in the field of search engine optimisation, we are here to explain why SEO is important and how it can benefit your business.
What is SEO?
SEO stands for Search Engine Optimisation. It is a process of optimising your site to gain quality and quantity organic traffic through search engines such as Google. There are two kinds of SEO, on-site and off-site. On-site is anything on your site that you can control to improve your site rankings. This consists of keyword presence, meta, content, internal linking, headings, site speed, text, and more. Off-site is anything done on other websites that could help you rank better, and this generally refers to links. SEO is what ranks your business in the top 10 on search engines or better again, ranks your site number one. Your overall performance is what determines who comes out on top.
Boosts organic website traffic
Organic search plays a major part in the overall performance of your website, as well as being a crucial component of many engagements and conversions. Your main aim should be to reach out to your target audience but doing it in a cost-effective manner. SEO can help attract quality inbound traffic. Google is one of the most visited search engines in the world with more than 1 billion users and when we use the internet on a day to day basis, most people will search Google for information. If your business is visible online as a trusted source to Google and other search engines, it will go in your brands favour and boost your website traffic. Once inbound traffic is targeted and grows in time, SEO can help generate quality leads without being too costly.
Builds credibility and trust
An experienced SEO company’s main goal is to establish a strong foundation for ranking on Google. A user-friendly website with an effective and clean experience that is easy to discover in search results with thanks to the credibility and trust of its digital properties and brand are what is needed. Your brand will have to earn authority over time, mainly through links. There are many elements that help establish authority with regards to search engines like Google. Authority is accrued over time from the following:
1. Back Links
- Link building isn’t just about adding links to your site. Over time, links help build your profile and authority.
- Any links that come from the homepage generally have a higher TF (trust flow) or DA (higher domain authority) even if there are fewer links going to those pages.
- To get a higher page authority, you must use profiled links. It is not just about having direct links to those pages; it is also about the inner links and how authority is passing through the site. Your website must have a mix of medium and high-quality links.
2. Content
Visual content such as videos, infographics, images, and presentations are a must. Your content and imagery should be eye-catching and keep your visitors to your site engaged. All content on your site should be flawless. Check for spelling and grammar. You have very little time to convince a visitor to your site that you are credible. Write long content such as articles and blogs. Google may view longer posts as more trustworthy, valuable, and credible.
Long Lasting Results
SEO is seen as a slow process but over a long period of time, that delay should not matter once you see the results. Once you have invested in SEO, you will gain real visibility for many months and years and long lasting results.
Better User Experience
A good and positive user experience plays a big role in a website’s success. If you want to maximise your visibility and gain better organic rankings user experience plays a big part in this. A customer always knows what they need when they search online and when they cannot find it there will be an issue and the performance of your website may suffer. Google is a prime example of this by offering the user clear and sought-after information on their search engine in a few quick and easy clicks. Incorporating SEO with your site will offer a better and more positive user-experience and it will also go in your brand’s favour.
Takes you ahead of your competition
Once you have implemented SEO to help grow your business, together it will help you to stay ahead of your competition. By just using marketing strategies, you are keeping up with the constantly changing digital world and staying ahead of your competitors.
Your Cork Business is Open 24/7
The web stays open 24/7 so people have constant access to your site products and service online. A user can go online and purchase at any time of the day. One of the leading benefits of SEO is the fact you have a well-run campaign and you are always available and engaging 7 days a week.
Helps sales during COVID-19 Pandemic
With COVID-19 now a global pandemic, it has changed how people do business and has taken the internet world by storm. Many organisations who want to remain relevant through this pandemic and keep their business running, then having SEO is a must during this time. With more customers buying online now, it has never been more important to implement SEO and have your brand present online and ranking on search engines. Having a high-quality user experience online will maximise your online sales and lay the foundation for future conversions. If you want to rank top of Google, then Get a quote from us today!